I love this image created by a designer called neville brody. The word bounce actually looks as if it it 'bouncing' across the page. This has been done simply by changing the size of the letters and placing them on uneven levels. The change from white to black also creates the illusion that the word moves along, from left to right, just like the ball bouncing....The change in the size of the font makes it look as if the ball is bouncing away into the distance. The vertical words are places in such a way so that they represent what they are saying;'smash it','slam it'. Its almost like a game of basketball is being played on the page, just with the words. The words are bouncing across the page and being slammed down vertically, just as the player would do with the ball. There is a really playful element to this image which is why i was so drawn to it.
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